About the PBHP UK Webinar Series
Live webinars, held on a fortnightly basis, focus on topics including lifestyle medicine, nutrition and mental health and real-life patient stories.
Each webinar lasts one hour with the opportunity for Live Q&A in the final 20-25 minutes after a 30-35 minute presentation. Questions can be submitted in advance or via the Zoom chat function.
The presentation will discuss how research can support us in understanding how to successfully promote dietary change toward a whole-food plant-based diet. This includes drawing on the most comprehensive model of behaviour change, the Behaviour Change Wheel, and exploring the realms of social consumption theories and practice theories. This will include exploring the commons barriers and motives to dietary change, as well as the process individuals may take in reducing / eliminating their reliance on animal-based and processed foods. Thus, the goal of the presentation will be not only to help participants understand what research says, but how this can be directly applied when supporting others or themselves in pursuing a healthier diet.
Learning Objectives
- Participants will understand the key points underpinning dietary behaviour change theories.
- Participants will recognise the most prominent motives supporting and barriers inhibiting dietary change.
- Participants will have learned practical strategies to support effective behaviour change toward a whole-food plant based diet.
About the Speaker
Dr Trent Grassian is originally from the USA but has been working as a social science researcher in the UK non-profit sector for nearly a decade, where he has overseen a wide variety of research projects and evaluations across the animal protection, sustainability, health, education, and homelessness sectors. Trent is a passionate social justice advocate and particularly interested in joint-working to improve the lives of non-human and human animals. While earning his PhD in Social Policy, Trent conducted research into the impacts of non-profit organisations promoting meat reduction and veganism, in the largest study of its kind and has given presentations all over the world about the research. Trent’s publications include an article in the journal Appetite on the process of dietary change, a book chapter on food policy in Sabate’s Environmental Nutrition and a book chapter on barriers and strategies to adopting a plant-based diet in Kassam and Kassam’s Plant-based Nutrition in Clinical Practice.
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