VERONICA FRANKLIN GOULD, President, founded the charity Arts 4 Dementia in 2011 to help develop weekly learning and participation programmes at cultural venues, to re- energise and inspire people above early symptoms of dementia, with a website to signpost arts opportunities for dementia nationwide. She worked with Dementia UK to devise training and insight for arts facilitators, and with universities to provide best-practice conferences and reports. Her inaugural A4D Reawakening the Mind programme (2012-13) won the London 2012 Inspire Mark and Positive Breakthrough in Mental Health Dementia Award 2013 and she was 2014 Sunday Times Changemaker finalist. On publication of Music Reawakening (2015), she was appointed A4D president. Her regional guide Reawakening Integrated: Arts & Heritage (2017) mapping arts opportunities for dementia aligns arts within NHS England’s Well Pathway for Dementia. Her social prescribing campaign (2019-23) encourages professionals to empower people to access wide-ranging arts from the outset of symptoms, to preserve their Brain Health, with practice disseminated in A.R.T.S. for Brain Health: Social Prescribing as Peri-Diagnostic Practice for Dementia (2021). Her Global Social Prescribing: The A4D Arts for Brain Health Debates involved speakers and delegates from 40 countries around the world. Veronica is also on the board of Arts in Medicine and The Amber Trust.